Earlier, I came across an ad for a video marketing business: Let's talk about how - and why - B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing.įor instance, I spend a lot of time in marketing groups on LinkedIn and tend to engage with content that relates to marketing topics. So now, every morning I log into LinkedIn, I'm greeted with a mix of company types advertising their brands and offers. Recently, however, LinkedIn has become the home of B2C marketing as well. Naturally, a professional audience is going to be a great fit for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.
The unique user base of professionals and students makes the social networking service a hub for business and networking. Traditionally, LinkedIn is a place for B2B marketing.
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